Sunday, April 26, 2009

Speedy Begg new face of Skins

This is an article that featured in the Timaru Herald this week.

Speedy Begg new face of Skins

By STU PIDDINGTON - The Timaru Herald


Timaru speedskater Nicole Begg is starting to find some traction in the corporate world of Kiwi advertising.

Begg is the new face of Skins marketing campaign in New Zealand.

Skins is body-moulded compression performance equipment engineered to provide support and muscle alignment. Up to now the most recognisable face of Skins has been Wallaby wing Lote Tuqiri, so Begg is in good company.

The 21-year-old former world champion has been used extensively to advertise speed skating equipment in Europe but this is her first big break in New Zealand.

Brandex outdoor general manager David Watt said they had backed Begg as they aimed to penetrate a full range of sports, not just mainstream sports such as rugby and netball.

"We feel it is important consumers see a variety of sports people in our gear. Nicole is reaching a world-class level in a non-mainstream sport which is great for New Zealand.

Begg, who is in Europe preparing for the World Inline Cup marathon series, said she was delighted with the exposure.

"It's great to be associated with such a top product."

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